Morgan oversees the content strategy for all properties within the USA TODAY Sports Media Group.
Previously, Morgan served as the executive editor of Yahoo! North American Audience, where he built Yahoo! Sports into the number one online sports destination in the country and created a 24/7 news team to support all programming and breaking news.
Under Morgan’s direction, the Yahoo! Sports audience consistently beat those of all other major sports properties and rights holders, and set a sports website record with more than 40 million unique visitors during its coverage of the Winter Olympic Games in Vancouver.
Prior to joining Yahoo! in 2006, Morgan spent more than 20 years at the Los Angeles Times, the last six as its deputy sports editor in charge of daily operations.
In 2008, Morgan was named one of the “100 Most Influential People in Sports” by BusinessWeek, a list comprised of commissioners from the all the major North American sports leagues, influential team owners and broadcast and digital network executives.
Squires is widely regarded as one of the most innovative marketers in sports, and he has successfully packaged more than $200 million in deals involving every major sports property over his 20+ year career.
Squires developed, launched and directed the first-ever sports marketing division at Sports Illustrated, establishing and maintaining marketing relationships with every major league and property in order to create impactful partner activation platforms around events and retail. He rose to become SI’s worldwide director of Olympic sponsorships and then publisher of SI International, where he developed and sold the property, along with new brand extensions, in more than 40 countries.
Squires has gone on to build or significantly expand several independent sports agencies that have created significant partnership marketing platforms for clients including the U.S. Olympic Committee (USOC), the Super Bowl XLV Host Committee, Rodale Inc., Frito-Lay, Anheuser-Busch, The North Face and PepsiCo.
Schaufelberger is Senior Vice President, Business Operations for the USA TODAY Sports Media Group. In this role, Schaufelberger oversees day-to-day functions for the group’s varied sports initiatives including operations, planning, P&L management and business unit integration.
Schaufelberger has been with Gannett/USA TODAY since January, 2008. He served as GM and Vice President of USA TODAY Sports from 2009 thru the launch in 2011 of USA TODAY Sports Media Group. Prior to that, Schaufelberger served as CEO of BNQT Media Group from 2006 thru 2009.In addition to the strategic development and P&L oversight, Schaufelberger led the acquisition of BNQT by Gannett Co., Inc. in December 2007.
Prior to joining Gannett/USA TODAY, Schaufelberger served in various executive roles at AOL, Inc. in Dulles, VA from 2001-2006. Over the latter portion of that period, Schaufelberger served as General Manager of AOL Sports, where he oversaw all business operations of the sports vertical including business development, budget management, external partnerships, content strategy and sales development.
Schaufelberger is a veteran of two decades in media, blending diverse experiences in both large corporate and entrepreneurial environments. His primary focus over this time has been in digital media specializing in sports, including senior leadership roles at STATS, Inc. from 1990-96 (later acquired by NewsCorp), as well as a founding management role at Broadband Sports/Athlete Direct from 1996-2001.
Schaufelberger is a graduate of the University of Pennsylvania. He is married with three children and resides in Arlington, VA.
Sippel is a seasoned media executive with more than 20 years of extensive sales and marketing experience including internet, magazines, newspapers, cable and broadcast television.
Sippel was named senior vice president of advertising for the USA TODAY Sports Media Group in August, 2012. Prior to joining USA TODAY, Sippel served as vice president of ad sales marketing and sales development at The Wall Street Journal with responsibility for overseeing all advertising operations for the global marketing and sales development team. He was also vice president of classified sales.
Before The Wall Street Journal, Sippel spent ten years in various leadership roles at ESPN and ABC Sports, including senior vice president of ad sales marketing, vice president of ESPN.com and ESPN Magazine and Marketing Director for ESPN Magazine. He also held various Marketing positions at Times Mirror Magazines, American Express Travel Related Services and McCaffrey & McCall.
Sippel earned his M.B.A. in Marketing from The Wharton School and his B.A. in Government from Wesleyan University.